Consistent visuals make the lab recognisable and quietly signal that our work is careful. Use the BIRD Lab identity on anything you present or publish under the lab’s name, and pair it with the UC Davis identity whenever you represent the university.
Logos
For any talk or poster where you represent the lab, put the BIRD Lab logo on the first and last slides, and include the UC Davis logo as well.
Three lockups cover almost every use:
- Wordmark (primary). The raptor-head mark with “BIRD Lab” set beside it. This is the default. Use it on light backgrounds; a long-format version exists for wide spaces.
- White exterior shaded wordmark. The same lockup surrounded in a white border, for dark or photographic backgrounds.
- Mark only. The raptor-head with no words, for favicons, social avatars, and other compact or square spaces where the full name would be unreadable.
Keep clear space around the logo, never stretch or recolour it, and don’t drop the light-background version onto a busy or low-contrast photo.
Where the files live
The website’s working copies live in assets/img/ in this repository:
| Use | File |
|---|---|
| Wordmark, light background | logo-wordmark.svg |
| Mark only | logo-mark.svg, logo-mark.png |
| Inverted, dark background | logo_whiteshading.svg, logo_whiteshading.png, logo_whiteshading.pdf |
Prefer the SVG and PDF. For editable masters, source files, or a format you don’t see here, ask the Communication & Outreach lead or Christina for the shared Box folder, which is the single source of truth. Don’t re-export or recreate logos yourself; always pull the current file so everyone uses the same one.
Fitting within UC Davis branding
The lab is a unit of UC Davis, so our identity sits alongside the university’s,
never in place of it. UC Davis leads with Aggie Blue (#022851) and Aggie
Gold (#FFBF00), and its logo must always appear in those official colours:
never recolour it to match ours, and never apply secondary colours to it.
In practice, on anything that represents UC Davis:
- Use the official UC Davis logo, unaltered, from the UC Davis brand guide.
- Keep Aggie Blue and Aggie Gold present, and let them lead on university-wide materials.
- Reserve the BIRD Lab palette for lab-specific accents.
For logo files, spacing rules, and co-branding guidance, see the full UC Davis Brand Communications Guide.
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